#buildingpassions is the tagline for my forthcoming book about the Brunel and Barry families of Victorian engineers and architects.
Why I have I chosen it?
Firstly, because I like the play on words similar to the #buildingstories tag used by Roma Agrawal for her ‘Built’ podcasts.
Secondly, because no one else seems to be using it currently so it ticks the U in USP (unique selling proposition if you didn’t know, a marketing term).
Thirdly, because while my book is mainly about the history of architecture and civil engineering, it references the wider built environment in which they belong. This is the key sector which visibly and materially transforms our towns, cities and landscapes, generally for the good.
The nouns ‘building’ and ‘builder’ don’t always have great press currently in the English language at least, as they are mainly connected to the construction industry. This is just one part of the built environment sector, and not always the most reputable bit due to the ‘cowboys’ who operate for lower prices but with a higher risk of serious problems later on.
The worst recent example that comes to mind is the 2016 structural collapse of a church in Nigeria where building regulation corruption is rife – 160 people died! Similar issues have arisen with houses in earthquake zones in Nepal and Ecuador, for instance.
So we clearly need a rebrand with a strong positive feeling to it and I hope #buildingpassions (click for the relevant page) can somehow contribute to this.