As I write this post I’m sitting in a school sports hall trying to interest the kids in engineering careers.
The problem is they aren’t really attracted by the discipline.
Mention maths and that particularly gets the cold shoulder.
By contrast the person with the fluffy dog which anyone can stroke and hug is like a magnet to teenage boys and girls.
How does one compete with such attractions?
You could train an animal or perhaps a cute-looking robot to design and build a structure.
My preference is to face the stark reality of the fact that maths still scares people. We have to lure them in without them knowing.
Therefore, we can’t oversell the immediate benefits of the profession until they are on board with the direction of travel. This takes careful planning across the ages and stages of education.
I have blogged elsewhere about the role of parents in their child’s education and how this relates to undergraduate level once their son or daughter becomes a legal adult in the UK.
To me good parents and carers have always been the key to unlocking career progress for young people at an early age. They set up the opportunities by helping to keep options open for their wards. Teenagers then take it forward with help from qualified adults in schools, colleges and then universities.
As always the devil is in the detail.
But reading my forthcoming book ‘Building Passions’ or Roma Agrawal’s BUILT may at least help get conversations started between parents and kids about the relevance of the built environment as a professional choice.