I published my first book ‘Building Passions‘ electronically in September 2019 and then in print in November 2019. It covers the story of the Brunel and Barry families of Victorian engineers and architects.
At the time I wasn’t fully aware of European book pricing regulations. It turned out that they vary by country (so much for an EU!) and in some cases you are not allowed to offer price reductions for up to 18 months.
The UK is more flexible and this is an area where Brexit will have little impact. So I have been able to run UK sales on the book at appropriate times linked to promotional events.
That said, I am still keen to know how to come to the right book price if you are a self-publisher. ‘Building Passions’ e-version is priced at £4.50 in the UK based on a minimal return per download and the print version then adds on £9 to cover printing related costs (could be lower if you print bigger batches). Some e-books are available free of charge, simply to promote the print or audio version. Big publishers can afford to cross subsidise, and some of them have few qualms about cutting down forests to print vast numbers of less costly books, or pay celebrities large (fixed?) fees to record their narratives.
The market needs to be only lightly regulated. This can happen with some form of agreement between the small and the large operators. Will this emerge? Perhaps after life has readjusted post-virus …