How to find your audience and win it over #buildingpassions

Communicating is all about tailoring your key messages to the right audience.

When I started in education policy back in mid 2002, we soon realised how important this was. Within a few months we were meeting as a group of education experts and policy staff with the new Secretary of State for Education. He was a busy man, but already impressed with our first report on continuing professional development for maths teachers. We just needed to get home the key points rapidly and convincingly.

We all learned from that meeting and went on to produce other reports and have other meetings with Ministers. At the other end of the hierarchy are the students in our state schools in England, for whom politicians are tasked to provide oversight.

I spoke to groups of them this week at a school in the town where I live. They were teenagers, so inevitably there was bravado and shyness depending on their perceived status in the school. My constant message to them all was be passionate about at least one area of their life.

I realise now, having sat through some fascinating sessions at a Kent education conference today, that communicating with students involves engaging with school staff and parents/carers simultaneously.

Above all, this is a long term process which won’t necessarily produce immediate results.

Like writing and publishing a book.

Developing my writing into fiction #nanowrimo

I blogged a while back that I’ve started writing a novel based on the life of my grandfather Baron Lex von Behr.

This fictional story connects with the non-fiction of ‘Building Passions’ and in deed this website, through the theme of families.

As I said at the book launch of ‘Building Passions’ last week, I’m fascinated with family relationships and legacy. My grandfather almost lived out a novel or even a series of short stories. These included his mother, brothers, sisters, cousins, life partners and children.

While I am more comfortable writing non-fiction, particularly linked to history or education or the built environment, I realise that fiction is the big one. You can mould your subjects and develop their stories in parallel with the flow of events around them.

The book will actually be a trilogy called ‘The Other Red Baron’, split between three phases of Lex’s life as there is so much to cover about him. However, the core story is on his spying career and his passionate love affairs in Tashkent, London, Berlin and Paris.

As things develop I will consider how best to communicate on my progress – currently I’m sharing my writing trials and tribulations as part of National Novel Writing Month (nanowrimo.org), its Kent community forum on Facebook and in meet-ups with local authors in and around Canterbury.

They thought it was all over … #buildingpassions

‘They think it’s all over … it is now’ was an expression from 1966 that became famous in the UK at least (subsequently through an eponymous TV show).

This was the year the English soccer team won the World Cup at Wembley, the home of football. The commentator was explaining why English fans were already running onto the pitch before the final whistle – then the home team scored in mid-sentence to settle the match.

I kind of thought my research, writing and publishing project was all over this week, what with a new Blue Plaque for Sir John Wolfe Barry on the Tuesday, followed by the book launch for ‘Building Passions‘ on Wednesday.

Yet I realise today that in a way it’s only just begun (apologies to the Carpenters singing duo).

I still need to promote the book to potential audiences – there is no point even writing a book if it isn’t read by all those who might possibly be interested in it.

The next event is a lecture on the book in Canterbury, England on 17 December, only 8 days before Christmas. Signed copies will be available to buy as last minute Xmas gifts.

For those who don’t know it, Canterbury is a beautifully historic English city closely associated with the Monarchy and the Church. St Thomas Becket was martyred in the famous Cathedral on the implicit instructions of King Henry II. Pilgrims have visited ever since, and the famous ‘Canterbury Tales’ by Geoffrey Chaucer institutionalised this into English language and culture.

The crime took place because loyal servants to the highest authority in England thought this would please their master. Sounds familiar eh?

Just 3 days until the #buildingpassions book launch

I’m launching the print copy of ‘Building Passions’ on Wednesday 20 November in Central London. The e-book has been out since September on www.kobo.com . The full title is Brunel, Barry and ‘modern’ Victorian architecture .

The day before that, English Heritage will put up a Blue Plaque on the house in Chelsea where Sir John Wolfe Barry lived and died.

Both of these events will be a major personal milestone for me as an historian and author. But they also represent the first steps, I hope, in my shared efforts to expand our knowledge about the built environment. As I have recognised in my book, Roma Agrawal really started this for many of us with her fantastic book ‘BUILT’.

What happens after the book is launched?

Well, I’m writing my next one, an historical novel based on the life of my grandfather Baron Lex von Behr, who may have been a spy … I hope to publish it in 2020, a century after he escaped from the clutches of Soviet Red Guards in what is modern day Uzbekistan.

I will continue to promote ‘Building Passions’ through the website and give talks about it to local audiences in Kent where I live.

I’m also thinking about doing academic research linked to one of the themes in the book – what helped define architectural ‘modernity’ in the Victorian era, how does this link to our built environment legacy, and why is it important for the current process of quality design and build?

Or something along those lines …

17 days and counting #buildingpassions

It’s 17 days until I launch my book ‘Building Passions’!

The last time I used a countdown on this website was leading up to celebrating 125 years of Tower Bridge earlier this year. Before that I properly launched the website in January 2018, a hundred years after the death of Sir John Wolfe Barry.

A lot has happened since then and even earlier when I first sent in my application for a Blue Plaque for JWB. In 16 days time a plaque should finally go up on the front of the house where he died on Chelsea Embankment in London.

I am currently part of a local Kent group of writers who are aiming to complete 50,000 words of a novel n the month of November, as part of a worldwide charity called NaNoWriMo. It’s not easy, but more doable if you have others in the same situation.

I have promised the group that I will tell them more about self-publishing based on my experience to date so below are some brief bullets to whet the appetite:

  • Plan, plan then plan some more – you can’t do too much!
  • Seek out those with a greater expertise than yourself whether directly or via social media
  • Be realistic about deadlines – they can shift as long as the end product is completed to a high standard, but not for ever
  • Break down the project into streams and tasks so it becomes more manageable
  • Don’t give up however bad you might feel on certain days – good news is just around the corner!
  • If you want to use lost of images and fancy design features then be prepared to spend time and money on it
  • Find reliable people to work with – they may not always be the very best, but at least they will deliver when you need it
  • Imagine what your book will look like and try and stick to that dream, with occasional adjustments
  • Above all, don’t even write a book if you aren’t convinced that people will want to read it!

Buy a print copy of #buildingpassions now!

My website ‘Building Passions’ now lets you pre-order a print copy of the book prior to its launch on 20 November 2019.

To note, this is currently only for deliveries to UK addresses, as I’m waiting for more clarity on Brexit to see what happens in the EU. The rest of the world will have to wait a bit while I decide on which fulfilment service to use.

If you still don’t know what I’m talking about then here is a quick recap:

  • the book’s full title is Brunel, Barry and ‘modern’ Victorian’ architecture.
  • it covers the story of two families, the Brunels and the Barrys, who were famous Victorian engineers and architects. Think the Houses of Parliament, Tower Bridge, Clifton Suspension Bridge, the Great Eastern etc.
  • the key relationship described in the book is that between the civil engineers Sir John Wolfe Barry and Henry Marc Brunel, respectively sons of renowned fathers, Sir Charles Barry and Isambard Kingdom Brunel.
  • the book also looks at the story of architecture and civil engineering as key built environment professions in 19th- and 20th-century Britain.
  • Finally, the content examines the ‘modernisation’ of architecture globally from the 19th Century on and the modern legacy of the Brunel-Barry partnership, both in terms of structures, but also the connection with physical and product standards.

If you prefer not to buy a hard copy or don’t live in the UK, you can instead purchase the e-book which is considerably cheaper and more interactive – it has an index which helps the readers easily cross-reference people with structures in the book.

Note: I’m very pleased to say that an English Heritage Blue Plaque will be put up on the London building in which Sir John Wolfe Barry died in January 1918. This is planned to take place on 19 November, the day before the book launch.

The madness of self-publishing #buildingpassions

Because I decided to self-publish my first book, I have become obsessed with every single stage of the process.

This may or may not be a good thing.

Currently, I’m fixated with marketing and distribution issues. This means trying to set up the Building Passions website for direct sales and all the associated technical and legal requirements. It also means working out the easiest and most cost effective way to mail books out to UK and overseas purchasers.

A simple example was what I did this week.

I mailed 2 proof copies of the book to a UK and and EU address to check delivery costs and duration. The EU one required a customs declaration. The UK one was tracked, but that may be a luxury.

I found a friendly, quiet Post Office where they are happy to process as many packages as I want, though they told me a No Deal Brexit could raise prices and slow down delivery times to the EU. Two large parcels arrived today with jiffy envelopes, so I just need the printed books to put into them, which should be with me from the week of 8 November.

I will commission others to do fulfilment for me assuming the orders come in regularly. It would be nice if people wanted to read the printed book enough to justify this, but they can do it electronically as well at www.kobo.com, and ultimately the environment would suffer less.

There’s always a silver lining …