Creativity and norms – why they both matter #buildingpassions

As part of scoping for a potential PhD in the history of architecture and engineering, I have been considering the tension between being creative and sticking to norms.

It’s a topic I’ve skirted around already on this website and in my book ‘Building Passions‘.

Imagine you have to design a new house for someone you admire and respect. They have given you a brief which tells you they want the building to be unique for them, but that it needs to conform with local health and safety regulations. This immediately produces creative tension in the design process.

That’s not a bad thing in itself and forces you to think about new approaches to form and function, but which can still meet the set standards. It is possible that artistic recognition may come out of this process. This will depend on the nature of the materials used and the skills employed at melding them into an original work of beauty.

What makes humans different is our ability to appreciate our wider environment. Other creatures just live in theirs. They may have unwritten rules, but these are purely designed to serve the group rather than the individual.

So creativity and norms can co-exist in societies. But we humans need to rise above our basic motivations and reflect on the bigger picture.

Can we do this?